BBDO Dallas Branding
Since we created the new branding for BBDO LA, the Dallas office was interested in having a similar project done for them, which consists in blending the traditional BBDO logo with a design that could translate the creativity and culture of this great city. This branding design for BBDO Dallas bursts with personality, blending bold typography with local flavor and vibrant color.
It was a joyful process researching about Dallas, their roots and trying my best to keep away from the obvious. Searching for simplicity, Iwas driven to elements that would touch the many colors that compose this city, and the cultural “Howdy” well known by who visits. It smartly unites modern minimalism with playful Texan elements, creating an identity that’s both confident and inviting. From logo variations to dynamic patterns, every element reinforces a cohesive, memorable, and scalable brand presence.
